In France, the Stamp Festival is held every year since 1938. Since December 1944 the French Post has been issuing a postage stamp on this occasion. Until 1999 this stamp was focused on the postal history, after on comic books or literature characters to attract the young audience.
In 2010-2011 the Stamp Festival supports artistic creation and is committed to sustainable development. In 2010, the theme chosen for the traditional Stamp Festival was water; the theme of this year is devoted to the Earth. The first stamp issued at this occasion is a stamp repeating the design of French definitive stamps, the very famous Marianne. On the left side of the stamp is written "Let's protect the Earth" and shows a hand planting a plant.