New Zealand's first 3D stamp

On 7 September 2011, New Zealand Post will issue its first 3D stamp - just in time for Rugby World Cup 2011. This innovative stamp, featuring the Tournament's prize, the Webb Ellis Cup, has been produced in strictly limited quantities.

According to the NZ Post site, the 3D stamp will be protected forever inside a sealed plastic case, which is mounted within an attractive display card. The Webb Ellis Cup stamp is also available on a first day cover, featuring imagery of the Webb Ellis Cup and the distinctive Rugby World Cup 2011 brand.

The Webb Ellis Cup stamp has been produced using Motionstamp HDR 3D technology. This sophisticated technique gives the Webb Ellis Cup such incredible depth and dimension that you would swear you were looking at the real thing. This highly collectable stamp has all the standard features of New Zealand Post stamps, and it's also the first time that a Motionstamp stamp has been produced for New Zealand that is laser perforated.

The Webb Ellis Cup stands out amazingly against Rugby World Cup 2011's stylistic interpretation of the Mangopare (Hammerhead Shark) and the Koru (Fern Shoot). These symbolic elements add a uniquely New Zealand touch to New Zealand's first 3D stamp.