Statistics of Breast Cancer in Pakistan
a. 1 out of 9 women is at risk of having
breast cancer in Pakistan
b. 40,000 women die from breast cancer every
year in Pakistan
c. Average 90,000 cases are diagnosed each
year
d. Over 10 million in Pakistan are at risk of
Breast Cancer
e. Pakistan has the highest rate of Breast
Cancer in the whole of Asia.
f. Breast Cancer's prevalence (38.5%) is
highest amongst all cancers, in Pakistan.
g. Around 70% of Breast Cancer patients come
for treatment at stage III, therefore survival rate is very low in Pakistan.
h. If detected at an early stage, the chance
of surviving increases by up to 90%.
INTRODUCTION:- Pink Ribbon Pakistan is a volunteer-driven,
non-funded, self-sustained and the only organization in the country which is
dedicatedly working on the issue of breast cancer with nationwide outreach
since 2004.
We strive to significantly reduce
breast cancer mortality in the country by creating widespread awareness through
community engagement on prevention, early detection and increased access to
treatment.
Our scope of work is holistic
from strategic interventions to public awareness including patient-aid and
service delivery.
To provide relief to poor people,
we are setting up a dedicated Breast Cancer Hospital where deserving patients
will get free of cost treatment under one roof.
VISION:- We are envisioning a future where breast cancer victims
will be treated with world lass
healthcare technology. We are setting up Pakistan's first dedicated BREAST
CANCER HOSPITAL in Lahore which will, significantly, reduce breast cancer
mortality in Pakistan. In our Journey towards a cancer free Pakistan, we are
committed to build more breast cancer hospitals in the future.
MISSION:- Our mission is to prevent and cure breast cancer by
creating widespread awareness through community engagement on prevention, early
detection and increased access to treatment.
BACKGROUND:- At the outset in 2004, talking about Breast
Cancer was not easy in the society where this fatal disease was largely
associated with female sexuality, but Pink Ribbon campaigned so effectively
that not only the taboo was broken and Breast Cancer was included in the
narrative of mainstream media but also the government acknowledged the cause
and made Breast Cancer a priority in national health agenda.
This impressive campaign of
spreading Breast Cancer awareness and building alliances with public and
corporate sector organization led Pink Ribbon win IPRA Frontline Golden World
Award. Pink Ribbon continued its struggle over the years, achieving one
milestone after another. Gradually, we moved from campaigning and advocacy to
service delivery and launched National Breast Cancer Screen Program through
Mobile Mammogram Units.
Realizing the utmost privation of
quality healthcare facilities for Breast Cancer, Pink Ribbon laid the
foundation of Pakistan's first dedicated Breast Cancer Hospital in 2017. The
Hospital will be operational by June 2019. Support Pink Ribbon in this
redemptive cause.
REACHING OUT TO THE COMMUNITY:- We have empowered 12,000,000
women through community-based education on breast health, provided free
clinical breast examination to 29,000 symptomatic patients, free mammograms to
3,700 of the poorest-of-the-poor women and educated at least 1,326,658, young
girls, through direct interaction in 200 Universities and Colleges.
PROGRAMMES
Prevention:- Healthy Lifestyle Campaign (a Healthy lifestyle
can lower the risk of breast cancer)
Studies shows that around 40% of
breast cancer are preventable by adopting healthy lifestyle. Researches reveal
that diet, nutrition and physical activity affect the cancer risk including
breast cancer. Pink Ribbon's focus is now on prevention so women and girls who
are at risk of developing breast cancer can be saved by this ailment.
Awareness Program:
Early Detection Campaign
Early Detection Can Save lives
Lack of awareness causes a delay
in detection, that's why 70% of our women reach to hospitals at stage III of
cancer leading to more deaths.
Youth Engagement Programme:- To educate young girls on breast
self-examination techniques.
Community Outreach Programme:- To empower women and girls with
life-saving techniques of early detection.
PINKtober:- Annual month long awareness campaign that focuses
on all the stakeholders to gather maximum support for the issue of breast
cancer.
Patient Support Programme
Advisory services:- We advise, support, and connect patient to
a best suitable health facility.
Counseling
Emotional support
The Survivor Programme
Treatment
National Screening
Provided free mammograms to 3700
poorest of the poor women
Medical Co-Pay Assistance
Programme
Setting up Pakistan's first
dedicated breast cancer hospital to provide free of cost treatment to deserving
patients.
Pink Ribbon - Breast Cancer
Awareness, Pakistan Post is issuing a Speical Postage Stamp of Rs 20/-
denomination November 11, 2020.
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