The All-Pakistan Newspapers
Society (APNS) in 2019, declared 25th September as National Newspaper
Readership Day to promote newspaper reading habit in Pakistan. The selection of
25th September is related to the publication of the first multi-page newspaper
"Public Occurrences" from America in 1690. The day is being
celebrated every year to encourage and inculcate awareness among the youth of
the country. Different activities and competitions are arranged in universities
and educational institutions to promote reading habits. The newspaper across
the country, publish special issues on this day to educate the masses on the
benefits of newspaper reading.
The President of Pakistan Dr.
Arif Alvi in his message last year, stated, "I really appreciate the
initiative of APNS in promoting the habit of reading among the people which
would significantly help in educating them about modern day's problems and
issues. I would also like to extend my heartfelt felicitations to the entire
nation, APNS and newspapers on National Newspaper Reading Day." The
President of Pakistan, Dr. Arif Alvi, in his message for National Newspaper
Readership Day highlighted it's importance by saying, "Despite the growth
of electronic and digital media, newspapers still play a significant role in
creating awareness and educating the people about various economic and social
issues. Currently, the world is facing the challenge of fake news and
newspapers need to discourage this trend by promoting responsible, impartial,
truthful and authentic journalism. Furthermore, newspapers are required to play
its role in countering fake news and inculcating moral values in society."
The President also urged all
citizens of the country, particularly the youth, to develop the habit of
reading to keep themselves abreast of the latest developments in the arena of
international politics, economy, science and technology, particularly in the
fields of artificial intelligence, cloud computing and big data.
Similarly, the Prime Minister of
Pakistan also expressed his support towards the day and congratulated APNS for
such a step. "Newspaper is an important source of information for all.
Despite variety of challenges faced by newspaper industry in the present age of
modern media, importance of print media remains intact especially in combating
the challenge of fake news and false information," said Prime Minister of
Pakistan, Mr. Imran Khan on National Newspaper Readership Day.
Furthering to the cause
associated with the day, the Federal Minister for Information and Broadcasting,
Chief Minister Punjab and Chief Minister Sindh also shared their messages
highlighting the importance of National Newspaper Readership Day and
congratulating APNS for their efforts.
The Federal Minister for
Information and Broadcasting, aptly said, "Despite aggressive inroads of
digital broadcast, online and social media, relevance of print media,
newspapers, can hardly be underestimated. It becomes even more credible because
the menace of fake news has wracked havoc on the authenticity of information
available for the public consumption; especially after the sensationalism of
photo shopped videos and infographics in the social media." "Reliance
on well-researched facts for filing a news story so that it could pass the
rigorous editorial check, before finding a place in print edition of a
newspaper lends credibility to a print media story vis-à-vis hastily drafted
and sometimes unscrupulous content of readily available means of dissemination
of information". Newspapers have always been the source of authentic
information with sources.
Nothing goes into print without
verification and absolute check and balance of truthfulness in content. This
makes our traditional media first choice for accurate information. To promote
newspaper reading habit for a balanced and well aware society, APNS introduced
National Newspaper Readership Day with a message to fight fake news, adopt
newspaper reading habit and also teach children to read newspapers for balanced
news and happenings.
The Chief Minister of Punjab,
Sardar Usman Buzdar also highlighted the importance of print media by sharing.
"Newspaper reading is the need of the hour. The electronic media, in their
fight for breaking the news, is damaging its own roots while social media,
without any check and balance, is out of control and often false. Hence, in
this time and age, newspaper reading becomes all the more important. I believe
the habit of newspaper reading should be instilled in our people once again.
Regular newspaper reading provides information and news to people as per their
needs, interests and requirements, and keeps them updated." The Chief
Minister Sindh, Murad Ali Shah, appreciated the APNS and urged all citizens to
stand together with the cause. "Let's all join hands and vow to develop a
habit of reading newspapers and checking facts before falling prey to fake news
and rumours. We should also instill the habit of reading newspaper in our
children as well so that they grow up to become responsible and socially aware
citizens of Pakistan," shared Murad Ali Shah, CM Sindh.
Last year, APNS launched the
National Newspaper Readership Day with a number of messages from "Don't
spread rumours. spread verifiable news" to "We don't cover up the
fact. We uncover them" and from "Fight fake news, Pick a copy of a
newspaper today and every day" to "Encourage your child to read.
Start with a newspaper." All these messages hold immense importance
keeping in mind the time we live in and our social structure. With the advent
of social media, it was considered that newspapers will be dead in no time.
However, with the influx of fake news and incorrect information, it made the
existence of newspaper more important and relevant than ever. Print is
completely based on facts and information with sources, which other media may
not pay much importance to. Also, the stories in print are investigative and
detailed, which the limited word count stories cannot compete with.
On National Newspapers Readership Day, Pakistan Post is issuing the Commemorative Postage Stamp of Rs 20/- denomination each on September 25, 2021.














