The Chief Ministers Task Force held a series of well-attended press conferences. At each stage, the media and public were given an insight into the organization of this mega event. From the start, everyone agreed that both in terms of spreading a positive image across the world and at home, to boost athletics, Long neglected, the Lahore Marathon represented a unique opportunity. The city of Lahore with the backdrop of its historical monuments, rich culture and heritage was an obvious choice for the country’s first ever international Marathon Race. Both AIMS, the Association of International Marathons and IAF, International Athletic Federations, were easily convinced about the new entrant on the world map of international marathons.
Sixty international runners were expected to run along with the home runners representing the Army, the Athletic Federation of Pakistan and the general public, competing for total prize money of US$100,000.
To educate the public On what is required for taking part successfully in marathon running, the Event Managers developed a comprehensive brochure and similar training information was developed for the official website